After releasing a fresh-to-death new video over the weekend, the internet has responded and the verdict is in: "Beyoncé totally wore a butt pad. Just sayin'". Yep, that's the general consensus.
Is it fair? We've pulled the best butt-bits from her '7/11' video for you to do some further analysis, check it out above.
"Beyoncé had that butt pad on in that video. Clear as day... Sigh why girl, why?!" wrote @Chocolategirl08
"My mom doesn't like 7/11 because she think beyonce booty look fake" added @browntayy
It wouldn't be a solid twitter debate without some pro-Bey supporters standing up for their queen.
"How can people say beyonce got a fake butt. She's always had booty & it actually looks real since her legs are thick too. F---in haters," wrote @Sillylili94
@yesLIVcan used a simple rule of physics to make her point: "If Beyoncé wore a butt pad then how did she make her cheeks clap? Are you claiming she used a machine?"
Some fans even suggested that Bey was mocking Kim Kardashian with her accented derriere.
Fake butt issues aside, there's no denying that the '7/11' video is a game changer. Seriously, could Beyoncé get any cooler? By going back to basics, she proves that she is indeed "fresher than you". #preach
The entire thing was filmed with an iPad/iPhone (including an awesome selfie-stick moment) and looked more "YouTube star" than "pop star", completely deconstructing the nature of pop videos as we know them.
View slideshow: It's booty week! Can you guess the celebrity butt?