The man credited with discovering Justin Bieber, Scooter Braun, has another global pop sensation on his hands: 'Gangnam Style' Korean rapper Psy.
It's a smart move on Scooter's part: Psy's quirky novelty song, which pokes fun at trendy types who think they're all that in an area of South Korea's capital Seoul, has racked up more than 100 million YouTube views — moving faster than Bieber's own 'Baby', and easily the most viral clip since KONY 2012.
While Psy's whacky fashion sense, tongue-in-cheek humour and horse-riding dance moves have made him a breakout star in the US, having Scooter on his side should set the self-described "uncool" 34-year-old for world domination.
Psy is now signed to Scooter's Schoolboy Records label alongside the likes of Carly Rae Jepsen, while also being signed to Island Records, alongside big guns like Justin Bieber and Mariah Carey.
"We've come to an agreement to make some history together," Scooter said in a clip posted on Psy's YouTube channel on Monday.
"[To] be the first Korean artist to break a big record in the United States."
First up, a performance at the MTV Video Music Awards on Thursday, up there with One Direction, Rihanna, Nicki Minaj, Taylor Swift, Green Day, Alicia Keys and Lil Wayne. Go Gangnam guy!
Will Psy be as big as Bieber?
Get a glimpse at 'Gangnam' here:
And the crazy 'Gangnam' fever when Psy popped up at a US baseball game:
Home