Convenience stores around the world are bracing themselves for an influx of tween customers: British heart-throbs One Direction have just endorsed Pepsi.
In an ad for the soft drink that's just surfaced online, Harry Styles and the boys fight with NFL quarterback Drew Brees over the last can in the fridge.
It's an age-old argument, who is more deserving of a Pepsi, a member of a Platinum-selling boyband with throes of adoring female fans or someone who won Most Valuable Player (MVP) on a Super Bowl-winning team?
In the end, One Direction win out, only because they agree to let Drew on the band if he surrenders the drink. And the results are not good, check them out above.
One Direction are the latest in a long line of pop stars who've tried to sell us Pepsi over the past three decades. Click here to revisit some of the most memorable musical Pepsi ads in our new slideshow.