Rihanna's new video is hogging the headlines for all the wrong reasons, or right if you subscribe to motto 'all publicity is good publicity'. Featuring whips, chains, leather and blogger extraordinaire Perez Hilton on a leash, you'd be forgiven for missing the actual tune.
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Ri Ri seems surprised by the all the fuss over her suggestively eating a banana in the clip, tweeting "They watched Umbrella ... I was full nude."
Watch the clean and short snippet above or the full version below. WARNING: This video contains adult themes and is not suitable for children