It’s the teaser clip for new single 'Boyfriend' and it’s certainly a dark change for the singer. Die-hard fans will be reduced to a watery mess themselves as they watch their heartthrob drown, but not before he sings his future hit surrounded by hellish flames.
Even the lyrics to the song get a new, creepy context. Lines like "if I was your boyfriend I'd never let you go” sounded cheesy before they got the dramatic video treatment.
We’re noticing a pattern developing here. A couple of weeks ago Justin appeared as a bloody, beaten-up boxer in a photo shoot for Complex magazine. The images were amazing — but more than a little disturbing.
Do you think this "morbid" phase is the Biebs trying to remould his teeny bopper image? Is there a serious adult behind that dreamy hairstyle?